When people write and talk about LinkedIn, they usually focus on getting a job, connecting with the right network, and marketing your individual profile. All of this is career based and is focused on the individual. LinkedIn is a great platform for businesses, too, especially for startups, small and medium size businesses. LinkedIn can be a valuable business […]
A LinkedIn profile is like a CV or resume that you have online so that people can easily find you and know more about you if they choose to do so. In the last six months there has been an influx of "fake profiles" who are looking for connections, spamming groups, and sending out messages with just links back to their sites. A lot of us use LinkedIn […]
Take a look at your marketing plan for this year -- what percentage of your sales forecast or marketing plan is from your website? Your website exists to serve your business and marketing goals. Your website is the face, the store front, and it gives the first impression to your potential customers. A lot of small and medium size businesses now have a web s […]
LinkedIn rolled out the beta for company profiles around July of this year. It was a necessity to boost a company's presence online as well as a tool for attracting potential employees. There are several reasons why you should get your company profile up there if you haven't done so already: LinkedIn company profiles gives a snap shot information a […]
Social media marketing gurus might be out there telling you all the tips and tricks that you can use, but how will you know that you're marketing campaign is really working? In the world of social media and the Internet, you can monitor information by monitoring conversations on Twitter and Google Alerts. But how does that translate into the offline wor […]
The holiday season is the most hectic season for businesses and individuals — there’s a lot of things need to go out the door before the office is closed for the long Thanksgiving weekend or for Christmas and New Year. This is when you can use an extra boost in your business process by hiring [...] […]
Yourstory.in which profiles entrepreneurs and startups in India did a feature on Pankaj and Vaishali – founders and the directors of Teknatus, Semblr’s parent company. You can check out the feature here. […]
As American leaders in the Capitol voted for the much debated health care reforms, LA Times ran an interesting op-ed earlier this month on needing a check on insurance companies offering medical tourism or overseas surgical procedures. What I found interesting is that the author, Judy Dugan, who is a health policy advocate for [...] […]
Personal branding for freelancers is a key component for any freelancer. You don’t have the cushy way of saying you’re so and so of this or that company. Or identify yourself with what you do — which for a lot of us is very important. On top of that, if you say you’re a freelancer [...] […]
Mobile application developers are a rare breed to find in India but there’s a huge demand for them throughout the world and in India. If you’re a programmer and are thinking of starting out or studying a bit to be a mobile app developer, now is the perfect time. If you’re pretty much tuned into [...] […]